It’s gonna be an epic summer for the ORISUE Crew judging by the Summer 2010 Lookbook and the latest edition of The Buyer Wire!

Our Southern California cats show their roots by taking the shoot to the shore to film the latest collection, featuring such ORISUE staples as v-neck tees, buttondowns, tanks, tees, cut-offs, khakis and the signature Parshall joints. Check out the killer videos, and get a closer look at the ORISUE Summer 2010 collection here.