It has been just three short years since professional skateboarder Paul Rodriguez opened the doors to the Primitive shop in  Encino, California, and now homeboy has a spot here at The ‘Loop.

While P-Rod primarily flips sneakers and apparel by other brands and designers at the shop, the namesake brand is looking tight as fuck this season with some killer graphic design – thanks in part to gorgeous model Desiree Elyda Villalobos who displayed her talents on three different tees.

Along with a couple snapbacks, the initial Primitive drop for Summer ’11 is pretty limited, but stay tuned for more to come this fall. In the meantime… Desiree:

The Desiree Elyda 100% Tee

The Low & Slow Tee

The Desiree Elyda Lolli Tee